hi, friends!

PROJECT SAMPLES FOR PATERNAL RITES

I’ve hand-selected two projects that showcase my experience and range in the realm of digital strategy and social design.

 

Invitation/Annual | OPEN TV

 

 
COMMUNITY MANAGEMENT  CONTENT STRATEGY  DIGITAL STRATEGY  

COMMUNITY MANAGEMENT 

CONTENT STRATEGY 

DIGITAL STRATEGY  

MARKETING + DISTRIBUTION

Successfully managed the print production and distribution of 2000 + units during 2014-2015. 

Increased wholesale and distribution accounts by 30+% each quarter by using analytical tools to extract data on cities where we received the most traction.

Produced four successful crowdsourced campaigns that resulted in completely selling out of over 2000+ issues. 

After analyzing the top 5 creative cities in the United States, I created a crowdsourced marketing initiative using social media that increased our sell-through rate by 15%+ each quarter in the cities of Portland, Seattle, San Francisco, Chicago and Brooklyn. 

COMMUNITY MANAGEMENT

Developed crowdsourced campaigns to broaden community of contributors. 

Oversaw 50+ sponsorship acquisitions and partnerships  

Steadily increased community of contributors by 20% with each printed issue. 

Managed 200+ members of contributors from all over the world: US, Mexico, Australia, Europe, Africa, India, and Japan. 

CONTENT STRATEGY

Used Instagram exclusively to share content, recruit contributors and drive traffic to the website after analyzing these social media statistics: 

  1. Engagement on Instagram is 15 times that of Facebook’s  (Fast Company).
  2. Instagram posts generate a per-follower engagement rate of 4.21%, compared to Twitter at .03% and Facebook at .07% (Forrester). 
  3. 50% of Comments Are Posted in the First Six Hours (Sprout Social).
  4. @mentions in Captions Receive 56% More Engagement (Simply Measured

Leveraged print + digital content by developing exclusive material to be shared online and various media outlets. 

Increased annual subscriptions to print publication by 25% each quarter through sales promotion and new media. 

Used metrics to position the publication + content in the top 5 creative markets of the United States: San Francisco, Seattle, Portland, Chicago and Brooklyn (Forbes). 

 

SOCIAL MEDIA EXAMPLES 

 

EMAIL EXAMPLE ONE: "IT'S OUR BIRTHDAY" 

Greetings! 

Today’s our birthday!  We’ve been cooking up #InvitationAnnual for one full year! That's right, 365 days ago we launched our inaugural issue; do you remember that? We sure do! With much anticipation and a failed Kickstarter campaign our community rallied to help us build a publication rooted in trust and adventure. 

Thanks for believing in us and our vision. Because of you, our instagram account, numerous coffee dates and a few dance parties sprinkled in here and there, we were able to create a ton of beautiful moments together. And for that we are forever grateful.

As we prepare for the journey ahead of us we wanted to leave you with an invitation to explore the perspectives, stories, and works that we collected last year for FREE on our website. Also, a few issues are back in stock for a very limited time. Enjoy. 

Till we create again, ardor.  Invitation/Annual 

 

EMAIL EXAMPLE TWO: "SO HERE'S THE DEAL..."

Why, hello there! 

How goes it? Everything is fairly copacetic on our end. We're currently knee deep in production-mode for our third issue which is slatted to launch mid-August (sorry for our laggy responses). A special thanks to all of the incredibly talented individuals that have reached out to express your interests in working with us. Our open call for contributors continues to blow us away each and every time. 

As you know, we're constantly changing the way we're doing things over at Invitation/Annual in an effort to build our community, learn from our mistakes and in all honesty, keep you on your toes! We've got a lot in store over the next few weeks so make sure to pay close attention. 

Now, on to the really juicy stuff that you actually want to hear....our team has been working extremely hard to publish exclusive content which is why we are so excited to be expanding our network of contributing friends (yay for Mexico, Africa and the UK for joining our team!). There may or may not be some events in San Francisco, Seattle, Chicago and Portland so you'll have to wait by the phone and see where life takes us (smile).

In the coming weeks we'll be: 
- collaborating with some people you know and love 
- continuing to introduce new segments online 
- wrapping up production on issue 3
- planning events and workshops  

I hope that you are keeping up! Feel free to say hi - for the most part, we're friendly creatures! Interested in getting involved? Well then respond to this email or visit our submissions page

moving and shaking, 

Eli + I/A Team 


 

 
DIGITAL  STRATEGY CONTENT CURATION DESIGN  

DIGITAL  STRATEGY

CONTENT CURATION

DESIGN  

DIGITAL STRATEGY + DESIGN  + CONTENT CREATION

Open TV is a Chicago-based web platform for television by queer, trans* and cis-women and artists of color, currently a research project by Aymar Jean Christian, assistant professor of communication at Northwestern University.

After researching the current trends in queer, video on demand television such as LogoTV and Here TV I separated  the project into three phases: branding and identity, digital and content strategy, and website launch. 

I was contracted to design, develop and produce the Open TV web platform. After launching the website in January 2014, I was hired to head the Marketing and Design efforts for all of the Open TV's programming which includes developing the promotional strategy for all of our pilots, series and short films. For more information, read my article titled How I Designed Open TV.


 

PHASE 1: BRANDING + IDENTITY  

  • Branding  (logo, key artwork, style guide etc.)  

  • Select unique domain name  + hosting service

  • Set-up landing page (LaunchRock, Squarespace, etc.)

  • Social media road map (secure handles + hashtags)

 

 

 

PHASE 2: DIGITAL + CONTENT STRATEGY 

  • Develop editorial calendar and content strategy

  • Design official website navigation style + layout

  • Finalize promotional collateral

  • Develop website launch strategy

  • Build content assets (blog, shareable content, trailers, etc)
 

PHASE 3: LAUNCH 

  • Activate social media properties and identify influencers

  • Design digital space for community engagement  

  • Slate website launch with the release of Episode #1 #2 #3 of You're So Talented and #NupitaObama Creates Vogua

  • Launch web platform according to the editorial calendar

 

CONTENT CURATION + DESIGN FOR OPEN TV